Column: How to attune the mind toward marketing

04/12/2013 | Travel Research Online

Travel agents can develop a more effective marketing strategy by increasing their awareness of marketing opportunities and making marketing a constant effort in their activities -- in effect, adopting a marketing mind-set, Richard Earls writes. "The experienced marketer is always thinking about marketing opportunities. If you are not marketing, not only are you not growing, but you're probably losing ground," Earls writes.

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