Examining the drivers behind News Corp.'s sports net strategy

04/12/2013 | Variety (subscription required)

News Corp. spent billions to secure long-term rights to Major League Baseball, NASCAR and the NFL before going public with plans for its Fox Sports 1 national network, to avoid tipping off the leagues and rivals of its plans, writes David Bank, senior equity media analyst for RBC Capital Markets. "If the company announced FS1 before it had all the sports rights it needed, that could have driven up the rights costs and gotten other companies with 24-hour sports networks to bid more aggressively," Bank writes.

View Full Article in:

Variety (subscription required)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA