How to engage a consumer with a short attention span

04/12/2013 | SmartBrief/SmartBlog on Social Media

Online consumers have an attention span of eight seconds -- a second less than the average goldfish, Patricia Travaline writes. That means marketers need to cut to the chase with content that immediately communicates its relevance and urgency. "[I]f marketers want to make an impression, they need to do it quickly," Travaline writes.

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