The importance of an effective demand-generation program

04/12/2013 | Selling Power (free registration)

Demand-generation efforts are falling short at many companies, writes Jeff Ogden. Brand differentiation is an issue identified in a recent study, which also found that marketers are having a hard time getting their messages across to decision-makers, Ogden writes. Fixing these problems is critical, because data indicate that effective lead nurturing can have a significant impact on sales, he concludes.

View Full Article in:

Selling Power (free registration)

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Director, Workforce
Arlington, VA
Administrative Management Specialist
Smithsonian Institute
Washington, DC
Manager, Human Resources
Florence, KY
Generalist - Human Resources
Marriott Hotels Resorts
Brooklyn, NY
Admissions - Assistant Director
The Art Institutes
Novi, MI