The importance of an effective demand-generation program

04/12/2013 | Selling Power (free registration)

Demand-generation efforts are falling short at many companies, writes Jeff Ogden. Brand differentiation is an issue identified in a recent study, which also found that marketers are having a hard time getting their messages across to decision-makers, Ogden writes. Fixing these problems is critical, because data indicate that effective lead nurturing can have a significant impact on sales, he concludes.

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