Panel: B2B marketers see value in social, search and content

04/12/2013 | BtoB Magazine

Marketers are successfully integrating social media, search and content into their business-to-business marketing strategies, according to panelists at a BtoB NetMarketing Breakfast. When social media is "part of a full campaign where it's driving all the way to checkout, then you are able to show [return on investment]," says Lauren McCadney, CDW's senior manager of social media. Makino's Mark Rentschler cited a website visitor who viewed 45 pages before filling out a contact form, showing the need to couple search with relevant content.

View Full Article in:

BtoB Magazine

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY