RealBeanz emphasizes the importance of real interaction

04/12/2013 | BevIndustry.com

Iced coffee company RealBeanz, founded in 2011, is gaining fans by highlighting its Brookyln roots in marketing campaigns that utilize social media and in-person interaction. "While social media is creating brand awareness and has people intrigued, it’s really important not to forget about the value of face-to-face interaction at events, samplings, etc.," said public relations director Jenna Burke.

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