Study: Marketers to the affluent suffer a luxury-app gap

04/12/2013 | Luxury Daily

Ninety percent of rich American consumers use smartphones, but only 5% of their applications are classified as "luxury," according to the Shullman Research Center. A majority of those making $250,000 a year or more did have a game app installed on their smartphones, and marketers are trying to target these apps for their ads, Tricia Carr writes. "Affluent and luxury consumers really want convenience. Everything relates to convenience and enjoyment," the Shullman Research Center's Bob Shullman says.

View Full Article in:

Luxury Daily

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA