Tiffany's Facebook campaign targets aspirational youth

04/12/2013 | Luxury Daily

Tiffany & Co. is running an exclusive campaign in Facebook for items in its 2013 Blue Book Collection, an effort to target and eventually convert a younger demographic, writes Tricia Carr. "I think that luxury brands are continuously looking for new ways to reward their social fan bases," says commentator Brittany Mills, B Culture Media director of client services.

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