Soldano hired by McCann for senior role on Microsoft

04/13/2006 | Adweek

Steve Soldano, worldwide strategic planning director at WPP Group's MindShare, New York, has been hired by Interpublic Group's McCann Erickson, San Francisco, to be global managing partner on its $465 million Microsoft account. Soldano, who will manage global media buying and planning on the account, is the second senior executive to be added to the agency's Microsoft business in the past two weeks.

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