Let motivation conquer fear in a down economy

04/13/2009 | Manage Smarter

When the chips are down and the economy is struggling, sales leaders need to restore confidence and alleviate fear. A winning strategy should include three elements: Allocating resources to build the best sales force you can, allowing your veteran force know the talent and backgrounds of the people you hire, and communicating to your sales team the economy is an opportunity to succeed.

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