Analyst forecasts robust upfront sales for cable nets

04/13/2011 | Multichannel News · MediaPost Communications

Cable TV networks will write about $9 billion in upfront business this year, an 11.5% increase over last year's ad-sales bazaar, according to Miller Tabak analyst David Joyce. He went on to say that price increases would range from 8% to 12%, depending on ratings and genre, and that advertisers would lock down more than 62% of cable avails for the year to come.

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Multichannel News · MediaPost Communications

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