Brands can use Instagram too

04/13/2012 |

Relatively few brands have ventured onto Instagram, but experts say Facebook's new acquisition has plenty of marketing potential. The application's design will be familiar to users of Twitter, and content posted via Instagram can easily be distributed across a brand's other social channels. "This is such a great platform for visually communicating aspects of company culture that allow people to make more personal, emotional connections to brands," says digital publicist Crystal Rim.

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