FTC asks spirits brands to detail digital marketing

04/13/2012 | Adweek

The Federal Trade Commission is requiring alcohol purveyors such as Anheuser-Busch, Diageo and Pernod Ricard to demonstrate how their practices are avoiding marketing to minors over social networks and other digital platforms. It's the first time the FTC has asked for details on digital marketing and data-collection operations. The FTC action was prompted by the queries of the Center for Digital Democracy and the Berkeley Media Studies Group of the Public Health Institute.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY