How luxury brands learned to love e-commerce

04/13/2012 | Adweek

Times are changing, and luxury brands have gone from e-commerce skeptics to some of the biggest supporters of online shopping, says Gilt Groupe co-founder Alexis Maybank. "It's evolved so dramatically that not all, but many, are embracing e-commerce as a major sales channel and some have even gotten savvy enough to realize that it is their flagship store," she explains.

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