Observers were surprised to see mobile downplayed on Google's latest earnings call. "We see mobile bringing in more than 10% of revenue and growing," says IgnitionOne's Roger Barnette, adding that smartphone and tablet search accounted for 12% of Google's Q1 total search advertising. Google co-founder Larry Page declared that Google+ is becoming the "social spine" of apps that include Gmail, Wallet and YouTube.
Mobile accounts for 12% of Google Q1 search ads
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