Virgin America develops Promoted Tweets strategy

04/14/2010 | Mashable

Twitter's Promoted Tweets service isn't about advertising -- it's about building lines of communication with consumers, says Virgin America Vice President of Marketing Porter Gale. Virgin is using its initial paid-for tweets to amplify existing conversations, Gale says, using promotions and calls to action to boost the company's buzz on the site.

View Full Article in:

Mashable

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY