Consider the intimacy of your communication channels

04/14/2011 |

Marketing is all about relationships, but not every medium creates the same of level of intimacy, Srinivas Rao writes. With its 140-character limit, Twitter is perhaps the least intimate of your online choices, while Facebook rates a 7 with Rao on a scale of 1 to 10. To really cement relationships, Rao suggests going offline with handwritten notes or in-person meetings.

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