Kraft brews retail strategy for Gevalia coffee

04/14/2011 | Seattle Times, The · Wall Street Journal, The

Kraft Foods plans to sell its Gevalia coffee at groceries, starting with 10 products and adding discs for its Tassimo single-cup brewing system. "By tapping into our global coffee pipeline, we'll have more products and innovations to come," said a Kraft official of the premium brand, which is sold online and through mail order.

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Seattle Times, The · Wall Street Journal, The

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