Are Nike's problematic athletes holding the company back?

04/14/2013 | New York Times (tiered subscription model), The

Analysts say Nike is having a harder time creating commercial buzz because they are no longer tied in to athletes known primarily for their great performance. "What's at issue is whether the recent missteps with several athletes call into question their ability to vet the athletes and judge the market," says marketing expert Paul Swangard, citing Nike-sponsored athletes such as Oscar Pistorius and Lance Armstrong, whose off-the-field troubles are outweighing their former prowess.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY