Facebook info will help to "democratize ad targeting"

04/14/2013 | Adweek

Facebook is offering prospective local advertisers new ad-targeting parameters from Acxiom, Epsilon and Datalogix to bridge the gap between generic, affordable targeted-ad campaigns and those that are more expensive because they incorporate third-party data, writes Tim Peterson. The Partner Categories program will "democratize ad targeting a bit more," says Marc Grabowski, chief operating officer at Nanigans.

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