With heavy mobile traffic, David's Bridal revamps site

04/14/2013 | Adweek

Mobile users could soon account for half its online traffic, so David's Bridal overhauled its website. The new site offers a wide variety of wedding planning options as well as social links. "We are touching a lot of brides in the market. The adoption suggests that we are reaching brides who have not been David's Bridal [offline] shoppers," said Kristen Celko, the company's vice president of e-commerce.

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