The tricky science of simplifying pricing

04/14/2013 | New York Times (tiered subscription model), The

J.C. Penney's everyday low-pricing experiment backfired, illustrating that it's not so easy to simplify pricing strategies when consumers want the thrill of believing they've gotten a deal, experts say. Without a higher price for comparison, consumers often lack the context to know whether the price is a fair one, Northwestern University marketing professor Alexander Chernev said.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Senior Analyst Seasonal Merchandising Planning
Walgreens
Northbrook, Illinois
Warehouse Systems Manager
Uline
Pleasant Prairie, WI
HR Organizational Partner
HSN
Saint Petersburg, Florida
Process Improvement Manager
Uline
Pleasant Prairie, WI
Assistant Store Director-Operations, M&M's World NYC Times Square
Mars Retail Group
New York- Times Square, New York