Publix holds its private label up against national brands

04/15/2007 | St. Petersburg Times (Fla.)

Publix will launch a campaign in all of its stores that offers shoppers a buy-one-get-one-free deal to compare national brands with its own private-label product, in hopes of getting consumers to switch to the Publix version. The move risks alienating some of its vendors, a marketing expert said.

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St. Petersburg Times (Fla.)

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