NBCU deals with downconversion problem

04/15/2008 | Broadcasting & Cable

In a proactive move, NBC Universal has entered into an agreement to work with Hearst-Argyle Television and Tribune television stations to ensure that its programming continues to reach standard-definition viewers in the correct format after the February 2009 conversion to all-digital TV signals. NBC Universal, the parent of cable nets such as Bravo, USA and Sci Fi, wants to promote Active Format Descriptor technology, which enables set-top boxes to display content properly with a downconverted signal.

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