Amazon launches health-focused store for over-50 set

04/15/2013 | Retailing Today

Amazon has debuted the 50+ Active & Healthy Living Store, featuring health and wellness products designed to appeal to consumers older than 50. "This is a destination where a customer can purchase anything from vitamins and blood pressure monitors to skin-care items and books on traveling the world," said Chance Wales, Amazon's director of beauty, health and personal care.

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