The proliferation of mobile messaging applications is offering an ecosystem opportunity for developers and service providers, Jamie Yap writes in this analysis. In addition to m-commerce, there are possibilities in mobile banking, m-health and mobile shopping, she writes. "The possibilities are really only limited by what users are willing to do, and how well service providers and developers can implement these features," Rohit Dadwal of the Mobile Marketing Association says.
Analysis: Ecosystem develops around mobile messaging apps
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