Breaking down BBDO's "It's not complicated" AT&T campaign

04/15/2013 | Adweek

Children were the key, but a chancy one, in BBDO's "It's not complicated" campaign for AT&T. The children were asked simple questions to highlight the advantages of AT&T's phone network. "We knew there was a bit of wild card in talking to kids. But that's what we loved about it -- taking time to get inside their heads and hear them talk so wonderfully about these really simple notions," said BBDO Atlanta Creative Director Stephen McMennamy.

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