Breaking down BBDO's "It's not complicated" AT&T campaign

04/15/2013 | Adweek

Children were the key, but a chancy one, in BBDO's "It's not complicated" campaign for AT&T. The children were asked simple questions to highlight the advantages of AT&T's phone network. "We knew there was a bit of wild card in talking to kids. But that's what we loved about it -- taking time to get inside their heads and hear them talk so wonderfully about these really simple notions," said BBDO Atlanta Creative Director Stephen McMennamy.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA