Buffalo Wild Wings documents effectiveness of mobile campaign

04/15/2013 | MobileCommerceDaily.com

A mobile campaign with a gaming element from Buffalo Wild Wings produced a 45% higher rate of purchase intention, compared with consumers who weren't exposed to the ads, according to a study by Nielsen. The same campaign on desktop computers, meanwhile, produced a 26.3% higher rate of purchase intent.

View Full Article in:

MobileCommerceDaily.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Associate Director of Ad Operations
Opera Mediaworks
New York, NY