Google asks Europeans to say yes to using tracking cookies

04/15/2013 | Advertising Age (tiered subscription model)

As part of its deal with European regulators, Google is posting alerts on its search-results page asking users to give Google explicit permission to use cookies to better serve their search needs. "This is a signal to the market that a very major player like Google is taking cookie consent seriously," said privacy lawyer Phil Lee, who is the head of the U.S. office at Field Fisher Waterhouse.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA