Google asks Europeans to say yes to using tracking cookies

04/15/2013 | Advertising Age (tiered subscription model)

As part of its deal with European regulators, Google is posting alerts on its search-results page asking users to give Google explicit permission to use cookies to better serve their search needs. "This is a signal to the market that a very major player like Google is taking cookie consent seriously," said privacy lawyer Phil Lee, who is the head of the U.S. office at Field Fisher Waterhouse.

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