Greek yogurt helps boost Dannon to top spot

04/15/2013 | Advertising Age (tiered subscription model)

Dannon, with 27.8% of U.S. yogurt sales, is the nation's top yogurt brand, followed by previous winner Yoplait, which now has 25.8% of sales. Dannon is gaining strength in the fast-growing Greek yogurt market with Oikos Greek, Light & Fit Greek, and Activia Greek.

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