Mobile publishers control a narrow majority of the U.S. mobile display-ad business, cornering 52% of spending last year, up from 39% the year before. That suggests that ad networks such as Google are losing ground to sites such as Facebook and Pandora, according to IDC. "Mobile ad networks are losing market share to publishers, and we expect them to lose even more going forward," says Karsten Weide of IDC.
Publishers grab lion's share of mobile display revenues
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