T-Mobile ads draw mixed reviews

04/16/2007 | USA Today

According to USA TODAY's Ad Track survey, viewers aren't especially responsive to ads by Publicis West touting T-Mobile's "myFaves" mobile plan, which allows users unlimited calls to five favorite numbers. Whether or not the ads are enjoyable, they appear to be effective, if the rate of adoption of the new plan by T-Mobile users is anything to go by.

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