AOL woos advertisers with Nielsen's online ratings

04/16/2012 | Adweek

AOL is adopting Nielsen's new Online Campaign Ratings system for measuring the reach of online advertising, in a bid to convince advertisers to divert cash from broadcast to digital. Nielsen says the online metric is "exactly comparable to TV" ratings, but marketers say there are still some wrinkles to be ironed out. "There is still some work to be done before we adopt this as a standard for video buying," said one ad representative.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY