AOL woos advertisers with Nielsen's online ratings

04/16/2012 | Adweek

AOL is adopting Nielsen's new Online Campaign Ratings system for measuring the reach of online advertising, in a bid to convince advertisers to divert cash from broadcast to digital. Nielsen says the online metric is "exactly comparable to TV" ratings, but marketers say there are still some wrinkles to be ironed out. "There is still some work to be done before we adopt this as a standard for video buying," said one ad representative.

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