A new look for Carly is part of T-Mobile's new strategy

04/16/2012 | MediaPost Communications · All Things D

Carly, T-Mobile USA's pitchwoman, will soon be featured in ads giving her an edgier attitude -- instead of a pink dress, she'll don a leather motorcycle suit. The campaign is part of a broader effort by the No. 4 U.S. wireless carrier to rebrand itself as an upstart challenger to the dominance the top three carriers.

View Full Article in:

MediaPost Communications · All Things D

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY