A new look for Carly is part of T-Mobile's new strategy

04/16/2012 | MediaPost Communications · All Things D

Carly, T-Mobile USA's pitchwoman, will soon be featured in ads giving her an edgier attitude -- instead of a pink dress, she'll don a leather motorcycle suit. The campaign is part of a broader effort by the No. 4 U.S. wireless carrier to rebrand itself as an upstart challenger to the dominance the top three carriers.

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MediaPost Communications · All Things D

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