P&G awards a gold medal to mothers of the world

04/16/2012 | New York Times (tiered subscription model), The

Procter & Gamble's Olympics-themed ads thank mothers throughout the world through athletes and athletes of the future. Agency Wieden+Kennedy crafted about 20 versions of the ad, keyed for different countries. P&G is coupling the campaign with an effort to underwrite the travel of some mothers of Olympic athletes to the Summer Games in London.

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New York Times (tiered subscription model), The

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