Sony should cut price of PS3, analyst says

04/16/2012 | GamesIndustry.biz (U.K.)

Reducing the price of the PlayStation 3 console could make the Sony product more competitive with Microsoft's Xbox 360 in the U.S., according to one industry analyst. "[T]o remain competitive longer term in games, we think there needs to be another price reduction on the PS3, and then be first to market with a next-generation console," said Colin Sebastian, an analyst with Baird.

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