Want to reach Pinterest users? Don't show them the money

04/16/2012 | Mashable

Brands that add price tags to their Pinterest posts are much less likely to have their content shared across the site, according to a PinReach study. While Pinterest users weren't turned off by price tags on user-generated posts, they were much less likely to re-share branded posts that featured price tags. "When Pinterest users see $-pins from brands, it feels very much like an advertisement ... and they are less likely to share," the researchers write.

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