Brands need to be prepared to engage in the kinds of conversations that their customers actually want to have, Steve Radick writes. That means talking about the company's history, the challenges it faces and the reasons for making controversial decisions. "[A]voiding these conversations is no longer an option," Radick writes.
Are you ready to tackle the topics your customers care most about?
SmartBrief Job Listings for Media
|VP, Client Partner, Digital Marketing||
|Santa Monica, CA|
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.