Is Earth Day just a marketing stunt?

04/16/2013 |

Earth Day will bring a surge in green-marketing campaigns -- and will encourage companies to keep on greenwashing rather than cleaning up their acts, argues Suzanne C. Shelton. "I'm all for casting a spotlight on the environment once a year. ... But the very existence of a single day makes it all too easy for companies to see green marketing as an event, rather than an ongoing commitment," she writes.

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