Facebook aims to make $4 million a day from video ads

04/16/2013 | Advertising Age (tiered subscription model)

Facebook is hoping that its video-ad units, scheduled to launch this summer, could bring in revenues of more than $4 million a day. Under the current plan, individual advertisers would pay at least $1 million for a day of video ads targeting one of four demographic "slots" with video clips of no longer than 15 seconds.

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