Gartner executive: What "digital CMOs" are doing differently

04/16/2013 | Harvard Business Review online

Digitally savvy marketing chiefs will have more sway as they convince corporate officers of the revenue potential and measureability of digital marketing, writes Gartner research director Jake Sorofman, who outlines what separates the "digital CMO" from the traditional marketer in this article. "Digital CMOs also think beyond digital marketing. They look for opportunities to create digital experiences and revenue streams enabled by the nexus of forces ... the convergence and mutual reinforcement of social, mobile, cloud and rich information," Sorofman writes.

View Full Article in:

Harvard Business Review online

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA