How Johnny Cupcakes keeps things fresh

04/16/2013 | Inc. online (free registration)

Johnny Earle, founder of offbeat apparel brand Johnny Cupcakes, says generating social buzz depends on keeping things fresh. That means not simply using social media as a sales channel, but regularly staging innovative contests or real-world stunts. "Luck has nothing to do with it. Stop making excuses and start making stuff," Earle says.

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