How Johnny Cupcakes keeps things fresh

04/16/2013 | Inc. online (free registration)

Johnny Earle, founder of offbeat apparel brand Johnny Cupcakes, says generating social buzz depends on keeping things fresh. That means not simply using social media as a sales channel, but regularly staging innovative contests or real-world stunts. "Luck has nothing to do with it. Stop making excuses and start making stuff," Earle says.

View Full Article in:

Inc. online (free registration)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
Los Angeles, CA