How Johnny Cupcakes keeps things fresh

04/16/2013 | Inc. online (free registration)

Johnny Earle, founder of offbeat apparel brand Johnny Cupcakes, says generating social buzz depends on keeping things fresh. That means not simply using social media as a sales channel, but regularly staging innovative contests or real-world stunts. "Luck has nothing to do with it. Stop making excuses and start making stuff," Earle says.

View Full Article in:

Inc. online (free registration)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals