Mindshare creates virtual preview of Royal Caribbean ship

04/16/2013 | Adweek

In the wake of some cruise-related bad news, Royal Caribbean has released an eight-minute commercial in an attempt to differentiate it from other cruise lines. Mindshare and visual effects firm Brewster Parsons built a virtual, 3D model of the new "Quantum of the Seas" ship in advance of its completion, then packed it with real celebrities such as Kristin Chenoweth, Penn and Teller, and Nolan Gould.

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