Study: Video is especially powerful in selling mobile phones

04/16/2013 | MediaPost Communications

Video is known to exert outsized influence on buying patterns, but this is especially true for mobile phones, a study from Google and Compete says. About 4 in 5 shoppers exposed to an online-video ad pursued more information by looking up the phone advertiser, the study says. The study also found that 39% of consumers speak with close contacts about phone purchases and 20% share video.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY