Study: Video is especially powerful in selling mobile phones

04/16/2013 | MediaPost Communications

Video is known to exert outsized influence on buying patterns, but this is especially true for mobile phones, a study from Google and Compete says. About 4 in 5 shoppers exposed to an online-video ad pursued more information by looking up the phone advertiser, the study says. The study also found that 39% of consumers speak with close contacts about phone purchases and 20% share video.

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