Study: Video is especially powerful in selling mobile phones

04/16/2013 | MediaPost Communications

Video is known to exert outsized influence on buying patterns, but this is especially true for mobile phones, a study from Google and Compete says. About 4 in 5 shoppers exposed to an online-video ad pursued more information by looking up the phone advertiser, the study says. The study also found that 39% of consumers speak with close contacts about phone purchases and 20% share video.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO