Video is known to exert outsized influence on buying patterns, but this is especially true for mobile phones, a study from Google and Compete says. About 4 in 5 shoppers exposed to an online-video ad pursued more information by looking up the phone advertiser, the study says. The study also found that 39% of consumers speak with close contacts about phone purchases and 20% share video.
Study: Video is especially powerful in selling mobile phones
SmartBrief Job Listings for Media
|Online Advertising Specialist||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||