Thailand's mall owners bet big on fashion

04/16/2013 | Bangkok Post

Mall developers in Bangkok are working to outdo each other on the fashion front, filling shopping centers with fashion options and even creating their own multibrand apparel stores in an effort to stand out as the retail market grows more competitive. The Mall Group said women's fashion sales at its properties rose 32% last year, spurring it to create Contem Salonon, which launched last month with styles from 30 U.S. and European designers.

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