Why your company could benefit from targeting boomers online

04/16/2013 | B2C Marketing Insider

With boomers spending more online than succeeding generations, digital marketers are well advised not to neglect the 50-to-70 age bracket, according to this article. But some research may be in order to determine not just who's talking about a product online but also who is buying, as well as which consumers are visiting a company's website and how they're interacting when they're there.

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