Ad agencies walk away from clients in flux

04/17/2007 | Wall Street Journal, The

Increasingly, ad agencies are choosing to sever relationships with marketers, rather than waiting to be ousted or participating in expensive reviews. Butler Shine Stern & Partners recently took a walk from the Converse athletic shoe account, Crispin Porter + Bogusky called it a day with Miller Lite and Cramer-Krasselt resigned the business, rather than defend the account in a review.

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