"Gossip Girl" promos cause initial concern

04/17/2008 | MediaPost Communications

Ads promoting the CW's saucy teen series "Gossip Girl" were rejected by five magazines because of a bit of SMS shorthand that modified the exclamation "OMG" into something less family friendly. Cable networks proved less picky -- several agreed to run the more provocative promos, which were designed by 72andSunny USA.

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