Launches bring ice cream in India to the next level

04/17/2011 | Business Standard (India)

Both local and international ice cream makers in India are launching products and flavors in the premium and super-premium categories. "With more international brands opening shop in the country, consumers now have more exposure to premium and super-premium varieties of ice cream, and hence the expectations are high," said an official with Gujarat Co-operative Milk Marketing Federation, maker of the Amul brand.

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