Betfair launching "cloud" to let 3rd parties provide wagering services

04/17/2012 | Wall Street Journal, The

Third-party websites will be able to offer wagering services with Betfair's new "App Cloud" service. What it means is that third-party sites can now offer special bet-taking widgets -- and process bets made through them. "The third-party websites will be able to make money either by charging subscription fees or by joining Betfair's revenue-sharing affiliate scheme," Nick Clayton writes.

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Wall Street Journal, The

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